A Christian Louboutin store for men that opened in Paris late last year features a "Star Trek" table and chair. Other décor includes studded arizona hotels for sale leather floors and embroidered leather walls. Its new men's store in Manhattan which also has leather walls and leather panels on floors, boasts a tattoo hertz rent a car fort lauderdale parlor hertz rent a car fort lauderdale where customers with tattoos can have digital photos taken of them and embroidered onto their shoes. Men without tats can pick one designed by the house.
An Ugg store for men that opened in Manhattan earlier this year boasts hertz rent a car fort lauderdale manly details such as seating inspired from a Spitfire fighter plane with hammered aluminum plates and hand-finished antiqued leather. The store also features custom hertz rent a car fort lauderdale designed lights arizona hotels for sale that resemble classic motorbike headlamps. "Bomber jacket leather" is also incorporated into the décor.
Even the venerable Brooks Brothers installed a foosball table on the lower floor of a store it opened last fall, one year after putting a pool table and a golf simulator course in its flagship store on Madison arizona hotels for sale Ave.
A Jack Spade store in Venice has a ping-pong arizona hotels for sale table outside. The brand recently added a library/men's arizona hotels for sale hertz rent a car fort lauderdale lounge at its New York store. Stitched in Las Vegas, at the Cosmopolitan hotel, welcomes arizona hotels for sale men with a billiards table and a whiskey lounge with scotch hertz rent a car fort lauderdale lockers to rent. There are motorbike details and actual motorbikes worked hertz rent a car fort lauderdale into the décor as well as old Boston Red Sox and Yankees stadium seats in the lounge.
Flat-panel tvs tuned into sports arizona hotels for sale and leather club chairs and complimentary beer used to be enough for men's stores to woo shopping-adverse males and make them feel more at ease about being in a store.
But as menswear hertz rent a car fort lauderdale retailing has become more competitive, with stores and brands expanding their men's selections and, especially, with new Web shopping sites for men popping arizona hotels for sale up, stores are feeling they have to man up to stand out, in some cases turning their stores into man caves.
"With e-commerce and the Internet becoming much more of everybody's life, especially looking from the shopping experience, bricks and mortar needs to develop into something arizona hotels for sale different," said Claudio del Vecchio, chief executive of Brooks Brothers. "If you want people to follow you, you need to give them a reason to do that." The entertainment has to be the right fit though. "It has to be appropriate to the brand. A pool table is part of the lifestyle of the customer we're trying to attract."
Some of this is personal. Mr. del Vecchio hoped putting arizona hotels for sale a golf simulator in the store would help motivate him to golf more. As for the pool table, he's played hertz rent a car fort lauderdale "very occasionally. When my little son comes, I play."
For brands traditionally known as women's labels such as Ugg and Christian Louboutin, it's especially important to make the décor more man-friendly. Men's is proving to be an attractive and potentially lucrative market for them as sales of men's clothing and accessories arizona hotels for sale have generally been growing at a higher rate than women's. Men's represents about 5% of Christian Louboutin, which boasts arizona hotels for sale hertz rent a car fort lauderdale sales of a little more than $300 million in annual arizona hotels for sale sales, according to Christian Louboutin chief operating officer Alexis Mourot. He foresees the business becoming 20% to 25% of the business arizona hotels for sale in the "near-term arizona hotels for sale to long-term," hertz rent a car fort lauderdale and adds the label plans to open men's stores in the near future.
Mr. Louboutin said he was surprised at first that men would even be interested in wearing shoes with his trademark red soles. The designer concluded that maybe some men were jealous over the thrill the women in their lives got from the red sole. "At last we have the red sole too," he said some men have told him. "It's been fun for me to see how many men wanted to get some of the same thrill as women."
Speakeasy is an online magazine covering media, entertainment, celebrity and the arts. The publication is produced by senior editor Christopher hertz rent a car fort lauderdale John Farley , Alexandra Cheney , Michelle Kung and Barbara Chai with contributions from the Wall Street Journal staff and others. Write to us at speakeasy@wsj.com or follow us on Twitter at @WSJSpeakeasy or individually at @cjfarley, @alexandracheney , @mkung and @barbarachai hertz rent a car fort lauderdale .
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